Monday, June 18, 2007

AMLA Conference Names 'Six Core Principles' of Media Literacy

SLJ Staff -- School Library Journal, 6/18/2007 12:45:00 PM

Educators need to take their focus off the dangers or poor quality of the new media—and instead zero-in on how their students perceive and assess those media, according to 6 "Core Principles" being presented at this upcoming weekend’s annual National Media Education Conference in St. Louis.Sponsoring the conference, "iPODs, Blogs and Beyond: Evolving Media Literacy for the 21st Century" is the Alliance for a Media Literate America ( AMLA), a 1,000-member nonprofit organization. It’s expected that about 300K-12 librarians, teachers, technology specialists, administrators, and youth leaders will attend the June 22-24 event.

"Media Literacy Education is not sharing a critique of media without also sharing skills so students can critically analyze media for themselves," states AMLA’s first Core Principle, which concerns the development of active inquiry and critical thinking about the messages we receive.

"Media Literacy Education is not using media literacy videos, films, books or other curriculum materials as a substitute for teaching critical inquiry skills," the first core principle continues.

A second core principle regards expanding the media literacy concept to include all forms of media (rather than just presenting the concept as a political movement or educational discipline). Media literacy education also should reinforces skills for learners of all ages, rather than worry about "inoculating people against presumed or actual harmful media effects," the core principles.

"Someplace we have to deal with the world that kids actually live in and that’s a media-saturated world," AMLA founding president and current board member Faith Rogow told SLJ. "So the question is, what do you do? In the past many people who use the label ‘media literacy’ have believed that what that meant was ‘we teach students about the harmful effects of media or we teach how bad media are.’

"And the shift we’re talking about here is ‘this is about an educational process. It’s not about media. It’s about how we think in a media-saturated world.’"

As an example, Rogow said that instead of planning a lesson on the dangers of MySpace, a teacher or media specialist should guide children in assessing the pros and cons of social networking sites themselves. "It’s not about us lecturing at them," Rogow said. "It’s about us providing the skills to navigate the world they already live in."

A key part of the conference will be the development of an action plan for the 12 Core Principles. Some 75 workshops, panels and peer-networking opportunities in all are planned for the conference.

Also scheduled is a media literacy education research summit, where researchers will identify new techniques and practices, toward generating a research agenda. Further, a "crash course" for staying current with the evolving media landscape will be featured. MIT’s video game researcher Henry Jenkins will keynote, along with pop culture author Douglas Rushkoff.